Filed Under: Tech

Snap gives rare warning as social media stocks wipe out billions in one day

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Snap Inc. shares sank 40% Tuesday morning after warning it would miss its own revenue and earnings targets, dragging the entire social media industry with it. The correction came just one month after the social media company had set those targets.

“Since we issued guidance on April 21, 2022, the macroeconomic environment has deteriorated further and faster than anticipated,” the company wrote in a securities filing.

On track for its worst day ever, the stock was trading well below its 2017 public offering price of $17. And it’s far from the only company to take a hit. Meta (Facebook), Alphabet (Google), Pinterest and Twitter all saw steep losses Tuesday.

Bloomberg reports Snap’s bad news shed $165 billion off social media stocks, with Piper Sandler analyst Tom Champion noting, “Our sense is this is more macro and industry-driven versus Snap specific.”

“Like many companies, we continue to face rising inflation and interest rates, supply chain shortages and labor disruptions, platform policy changes, the impact of the war in Ukraine, and more,” Snap CEO Evan Spiegel said in a note to employees.

The various issues have forced brands and advertisers to rethink ad spending for the quarter, putting a damper on projections for companies like Snap that rely on online ad sales revenue.

“While our revenue continues to grow year-over-year, it is growing more slowly than we expected at this time,” Spiegel said.

The company said it plans to slow its hiring pace for the year and evaluate the remaining annual budget to look for cost savings.

SIMONE DEL ROSARIO: SNAP SHARES SANK 40% FIRST THING TUESDAY MORNING, DRAGGING THE ENTIRE SOCIAL MEDIA INDUSTRY WITH IT.

THE PLUNGE CAME AFTER THE COMPANY WARNED IT WOULD MISS ITS OWN TARGETS FOR REVENUE AND EARNINGS IT SET JUST ONE MONTH AGO.

IN A FILING – SAYING: THE MACROECONOMIC ENVIRONMENT HAS DETERIORATED FURTHER AND FASTER THAN ANTICIPATED.

ON TRACK FOR ITS WORST DAY EVER, THE STOCK WAS TRADING BELOW ITS 2017 IPO PRICE TUESDAY.

AND IT’S TAKING ITS FRIENDS DOWN WITH IT.

BLOOMBERG REPORTS SNAP’S BAD NEWS SHED $165 BILLION OFF SOCIAL MEDIA STOCKS, WITH PIPER SANDLER ANALYST TOM CHAMPION SAYING “OUR SENSE IS THIS IS MORE MACRO AND INDUSTRY-DRIVEN VERSUS SNAP SPECIFIC.”

THE INDUSTRY WE’RE TALKING ABOUT – IS MADE UP OF COMPANIES THAT MAKE THEIR MONEY IN ONLINE ADS.

SNAP’S CEO TOLD EMPLOYEES INFLATION, INTEREST RATES, SUPPLY CHAIN SHORTAGES, LABOR DISRUPTIONS, THE WAR IN UKRAINE – IT’S FORCING ADVERTISERS TO RETHINK AD SPENDING THIS QUARTER.

WHICH HAS COMPANIES LIKE SNAP – RETHINKING HIRING AND COST CUTTING TO GET BY.

IN NEW YORK FOR JUST BUSINESS I’M SIMONE DEL ROSARIO.

Snap Inc. shares sank 40% Tuesday morning after warning it would miss its own revenue and earnings targets, dragging the entire social media industry with it. The correction came just one month after the social media company had set those targets.

“Since we issued guidance on April 21, 2022, the macroeconomic environment has deteriorated further and faster than anticipated,” the company wrote in a securities filing.

On track for its worst day ever, the stock was trading well below its 2017 public offering price of $17. And it’s far from the only company to take a hit. Meta (Facebook), Alphabet (Google), Pinterest and Twitter all saw steep losses Tuesday.

Bloomberg reports Snap’s bad news shed $165 billion off social media stocks, with Piper Sandler analyst Tom Champion noting, “Our sense is this is more macro and industry-driven versus Snap specific.”

“Like many companies, we continue to face rising inflation and interest rates, supply chain shortages and labor disruptions, platform policy changes, the impact of the war in Ukraine, and more,” Snap CEO Evan Spiegel said in a note to employees.

The various issues have forced brands and advertisers to rethink ad spending for the quarter, putting a damper on projections for companies like Snap that rely on online ad sales revenue.

“While our revenue continues to grow year-over-year, it is growing more slowly than we expected at this time,” Spiegel said.

The company said it plans to slow its hiring pace for the year and evaluate the remaining annual budget to look for cost savings.

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